The new 2017 Lexus IS has a lot to offer, which is why Lexus wanted to find a unique way to show off its impressive styling. With 41,999 programmable LEDs, Lexus designed a customer LIT IS a model that’s wrapped in lights capable of displaying dynamic graphics and videos. The Lexus LIT IS make its initial appearance in UK’s pop artist Dua Lipa’s new music video “Be the One”.
Lexus wanted to collaborate with Vevo to show drivers that the Lexus IS model is not only a work of art, but it’s also equipped with technology and design features that are out of this world. When the video is fully illuminated, it produces 175,000 lumes. The LED strips used stretch half a mile in length, and there are three modes that allow for the LIT IS to interact with people and sounds. All of the lights were strategically placed to highlight and emphasize the drastic styling of the 2017 IS.