We already knew that there were going to be some great commercials for Super Bowl LI. Aren’t there always? Some carmakers gave us previews of their ads (like Lexus did with their 2017 Lexus LC commercial), while others surprised us during the big game. While many “just” showcased the elegant looks and awesome technology that is available on cars of today, others made us laugh or even cry. Here are a few emotional moments, brought to you by Super Bowl 2017 car commercials from Buick, Hyundai, Audi, and Mercedes-Benz.